PedestrianSign in
No subscription. Pay for what you use.

SEO tools for people who don’t need all the SEO tools.

The big SEO platforms are brilliant, and priced like it. Pedestrian gives you the essentials and only charges for what you actually use.

Create free account₦1,000 of free data. No card needed.A small person points a glowing blue magnifying glass at a lit-up shop, while a giant wall of dark dials and dashboards looms unused behind them.

Paying $29 a month to check a few keywords? We’ve been there.

Most SEO tools start at $29 a month, over ₦40,000. If you check a few keywords on a Tuesday and vanish for two weeks, you’re paying for a gym you don’t go to.

A typical SEO tool
$29+ / month
Used or not.
Pedestrian
₦0 / month
About ₦77 a keyword search. 40 searches this month? About ₦3,100. Month off? ₦0.
A person frowns at a long $29-a-month receipt piling up on the floor, beside a small glowing naira receipt.

Pedestrian is for you if…

You need clear answers, a fair price, and a tool that doesn’t make you feel like you’re in the wrong place.

A smiling beginner at a laptop while a small blue magnifying-glass character points to one highlighted line on the screen.
New SEOs

You’re new to SEO

“You opened a big SEO tool, saw forty menus and an upgrade prompt, and quietly closed the tab.”

Learn on real data without signing up for a subscription you’re not sure you’ll use. Start with free credit and grow from there.

A relaxed professional closes a drawer overflowing with gadgets and cables, keeping only a glowing blue magnifying glass on the desk.
Experienced SEOs

You know SEO, and you’re tired of clutter

“You use about four features of your current tool. You pay for all four hundred.”

Keyword research, rankings, backlinks and audits, laid out cleanly. Nothing you have to dig for, nothing you’re paying for and ignoring.

A person pays a couple of coins for one blue magnifying glass at a market stall, while a dusty subscription vending machine sits unused behind them.
Pay-as-you-go pros

You only need SEO data now and then

“A client asks for keyword ideas once a quarter. Your subscription charges you every month anyway.”

Freelancers, marketers and business owners pay for the searches they actually run, and nothing in the quiet months.

Sound like you? Start free

And to be honest, it’s probably not for you if you run a large agency tracking thousands of keywords a day. The big tools do that well. We’re the pedestrian option, on purpose.

Paying works like airtime, not a subscription.

  1. 1Top up from ₦5,000Send a bank transfer and we add it to your wallet. No card, no subscription, and your balance never expires.
  2. 2See the price firstEvery search, check and audit shows its cost before it runs. If something fails, you’re not charged.
  3. 3Set a monthly capChoose the most you’re happy to spend in a month, so a busy week never turns into a surprise.
Keyword searchabout ₦77
Track a keyword, a monthabout ₦90
Site auditabout ₦182
See all prices

What’s inside

The tools most people actually use.

Keyword researchWhat people search for, how often, and how hard it is to rank.
Domain overviewA quick health check of any website’s search traffic.
Rank trackingWhere your pages sit on Google, checked daily.
BacklinksWho links to you, and what you gained or lost.
Site auditBroken and slow pages, each with a plain fix.
AI visibilityWhether ChatGPT and Gemini mention you.
Saved keywordsKeep good ideas in lists for later.

Fair questions

Yes. Sign up and we add ₦1,000 of data to your wallet. That’s about 12 keyword searches. No card needed.

Start small. Start free.

Get ₦1,000 of data on us and run your first keyword search in about two minutes.

Create free accountTwo people walk into a glowing blue shop with an Open sign.